Case Study — Axento Books
Accounting for the Rest of Us.
Built for business owners. Not accountants.
Task
We had to build a system that feels simple — but thinks like a CFO.
Accounting is both critical and invisible.
Users don’t want to learn it
But they need to trust it
And no one wants to see a spreadsheet unless they absolutely have to
We had to build a system that feels simple — but thinks like a CFO.
We rebuilt the interface like a conversation, not a ledger:
“Add transaction” feels like sending a WhatsApp message
Categories auto-predicted by AI (based on statement uploads)
Simple language: “Money in / Money out” instead of “Credit / Debit”
LLM-powered bank statement parsing
Manual + automated data entry in the same flow
Real-time P&L, balance sheet, and AI-generated insights
Designed to support 10K+ businesses with smooth performance
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.