Strategy UI/UX June 1, 2025

Uzhavan.ai – AI for Farmers

In Sri Lanka’s rural heartlands, farmers grow the nation. But when it comes to tech? They’re left in the dark. We built Uzhavan.ai to change that — an AI-powered platform that gives every farmer a personal assistant, in their own language, on their own terms.

Task

No data. No digital habits. No tech literacy. Building AI for the most underserved audience meant we couldn’t rely on.

  • Strategy

    Product Engineering, UX Strategy

  • Design

    UI/UX Design

  • Client

    Tharani

The Challenge

No data. No digital habits. No tech literacy.

In Sri Lanka’s rural heartlands, farmers grow the nation.
But when it comes to tech? They’re left in the dark.

Building AI for the most underserved audience meant we couldn’t rely on:

  • Big data sets

  • English interfaces

  • Digital maturity
    We had to design for trust, not clicks.

Our Approach

Designing for the Unconnected

We spoke to real farmers in Jaffna, Kilinochchi, and Anuradhapura.
We asked, listened, learned.

Their feedback defined our UI.
Their problems trained our AI.

No overkill. No arrogance.
Uzhavan.ai doesn’t pretend to know everything. It just helps when needed:

  • Crop disease detection

  • Weather risks

  • Soil & fertilizer advice

  • And—here’s the business model—product suggestions from vetted agri-input providers

Project Breakdown

We made AI invisible. What they see is someone who understands.

Uzhavan.ai wasn’t built for farmers.
It was built with them.

Asta didn’t just ship a product.
We planted a system that grows with the people it serves.

In a world racing for “smart” — we designed for wise.

Built a new UI/UX

Stylish visual support
on any devices.

No dashboards. No jargon. Just one question: ‘Do I have a problem?’ If yes — AI gives the answer. Simple.

Let’s Collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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