Strategy UI/UX January 10, 2024

Think Indigo – AI Driven Digital Innovation

Making the invisible… visible. Most of Think Indigo’s magic happens behind the curtain—AI infrastructure, LLM integrations, custom code. But how do you show intelligence without overwhelming visitors with jargon?

Task

Think Indigo is a stealth-mode powerhouse. They build AI-powered apps that think for themselves—but their own site didn’t say any of that. It felt static, generic, human.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Web Development

  • Client

    Think Indigo

Open Project
The Challenge

Can you design a site that feels like it was built by an LLM with taste?” Challenge accepted.

We flipped the usual portfolio site logic:

  • Minimal language, maximal meaning

  • Microinteractions that feel like AI making decisions in real time

  • Live demos and reactive components instead of text-heavy explanations

We made a site that shows their capability without needing to say much at all. Like a genius who doesn’t need to prove it.

Our Approach

Building a stand-out brand: visual system & strategy creation.

At Asta, we don’t just “design websites.”
We engineer experiences—with the same logic, structure, and empathy we bring to complex product ecosystems.

Project Breakdown

Modular,
Future- Proof Dev

We build with scale in mind—even for a 5-page site.

  • Fully modular CMS structure for easy edits and A/B tests.

  • Optimized performance to hit Lighthouse 90+ out of the gate.

  • Added live demo elements powered by embedded scripts—AI, in action.

Explore every detail before you buy. Our interactive features give you the confidence to make the perfect choice. With details and interactive features, you’ll know what you’re getting.

Peace of mind included. In-depth product information and clear visuals ensure you’ll find the ideal fit.

Product engineering
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designers and developers
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Let’s Collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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