Strategy UI/UX April 20, 2024

Case Study — Axento Books Landing Page

Accounting, Reimagined.
An AI-powered platform for business owners who hate accounting.

Task

Make accounting feel less like math... and more like understanding your business.

  • Strategy

    Product Engineering

  • Design

    UI/UX Design, Product Development

  • Client

    Axento

Open Project
The Challenge

All while supporting manual entries, bulk uploads, auto-generated reports, and AI insights — without overwhelming users.

Accounting is necessary, but no one wants to do it.

We had to build a tool that was:

  • As simple as a note-taking app

  • As smart as a financial analyst

  • And as trustworthy as a CFO

Our Approach

Less Finance. More Flow.

We trained the AI to:

  • Parse bank statements and auto-categorize expenses

  • Generate real-time balance sheets & P&Ls

  • Flag anomalies like duplicate charges or unusual spikes

  • Offer daily insights in plain language (e.g., “Marketing spend up 25% — ROI dropping?”)

Project Breakdown

Built for Founders,
Not Finance Nerds

  • No accounting degree needed

  • No learning curve

  • Just plug in your data and let Axento Books do the rest

Let’s Collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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