Case Study — Asta Website Revamp
The House We Built for Ourselves.
Designing our own story as fiercely as we design for clients.
Task
The mission: Rebuild the Asta website to reflect who we are now — and where we’re going.
We had outgrown it.
Asta was no longer just a UX consultancy.
We had become a UX-driven product engineering company.
Multi-disciplinary. Global. Built for serious problems.
Designing for ourselves was harder than designing for others.
We were:
Too close to the story
Too many ideas, too much context
Evolving so fast, the website had to feel “alive”
We needed to simplify everything — and say more by showing less.
Story First, Scroll Second
We restructured the site around the real Asta story, not just service categories:
Who we are
What we solve
What we’ve built
Why people trust us
Where we’re going next
No buzzwords. No generic “We build scalable solutions” fluff.
Every word had to earn its space.
Fully responsive, mobile-first Webflow build
Modular CMS blocks for portfolio, team, services, and blog
Custom animations & interactions (no templates used)
AI-integrated backend for future roadmap: smart content, chat-based navigation
Developer-first case studies (for credibility with enterprise clients)
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.